Objectives and Advantages of CRM: CRM Interview
Objectives of CRM:
Ø To create a consistent customer experience
Your relationship with customer should be thought of as an ongoing conversation without end.
Ø Collective consciousness expected
Customers talking to Accounts receivables person, sales person, call from telemarketing person, direct marketing, returning to web site.
Advantages of CRM:
Ø Provide better customer service
Ø Make call centers more efficient
Ø Cross sell products more effectively
Ø Help sales staff close deals faster
Ø Simplify marketing and sales processes
Ø Discover new customers
Ø Increase customer revenues